Domain Research Group was founded by Jill Roig to help solve a real-world problem: Small businesses can't afford big advertising agencies - but still need professional marketing support. Domain Research Group fills that niche by offering flexible, outsourced marketing services for projects and strategic planning. We partner with communications professionals to deliver full-service marketing that won't break the bank. Our focus is simple: connecting with the right customers to authentically grow your business.
About Jill Roig, Founder & Chief Marketing Officer (CMO)
Jill Roig, MBA, is a marketing expert who supports small-business owners in amplifying their voice and reaching new customers. After working with Fortune 100 companies, Jill is passionate about building communities that provide support for women, minorities and local businesses to grow.
Jill is a well-known marketing leader and is skilled at creating practical marketing tools to drive growth. Her focus is on branding, content creation, lead generation and creative campaigns.
She has worked with Aetna, BlueCross Blue Shield, Bristol-Myers Squib, Celgene, GlaxoSmithKline, Hewlett-Packard, Custom Storage and the advertising agency, Digitas Health.
The Tempe Human Relations Commission awarded Jill’s team the 2016 MLK Diversity Award, as the Director of Marketing and Communications for Southwest College of Naturopathic Medicine.
The prestigious Spectrum Awards invited Jill to judge the best-in-class awards in 2019, 2022 and 2023, sponsored by the American Marketing Association, Phoenix Chapter.
Jill is an alum of Penn State University where she received her Bachelor's of Arts in Communications in 2000. She earned her Master's of Business Administration from Keller Graduate School of Management of DeVry University in 2010.
Outside the office, Jill enjoys practicing yoga and hiking the beautiful Sonoran desert in Scottsdale, Arizona.
Connect, say hello and discuss your passion project.
"It is my honor and pleasure to recommend Jill Roig. In addition to her formidable creative and artistic skills, Jill is a consummate team player.
Jill is an outstanding example of serious dedication, both to the mission of an organization and also to the board members.
When Jill sets a deadline, it is always met. When she undertakes a project, the results reflect not only her strategic thinking but also her deep commitment to her partners.
Her portfolio includes a variety of marketing and communications efforts. Jill created a media kit that was shared with local news outlets and magazines. She fashioned infographics to tell the story of the organization by numbers and percentages. Jill also came up with wonderful program and event publicity pieces that were shared with donors.
Jill is an asset to any company or organization. I highly recommend Jill Roig."
- Elana K.
"Jill impressed me as someone who thinks strategically with both sides of the brain – creative and analytical.
We collaborated on many projects with tight deadlines and high expectations and Jill was frequently the catalyst that sparked new ideas and pushed existing projects from good to great.
Equally at home performing highly-analytical market research as well as participating in free-wheeling brand ideation sessions, Jill is a valuable asset to any marketing or business development effort."
- Glen C.
Experience Design Director
"Jill and I worked closely on many advertising projects and marketing pieces for my sales team. I found her to be creative, practical and always kept budgetary constraints in mind.
She managed projects according to schedule without rushing or sacrificing the quality or integrity of the piece. I could always count on her to be fully prepared and on time to our project meetings, never flustered by unexpected challenges, and able to quickly offer options not previously considered."
- Jeff N.
Director of Sales
Jill and I collaborated together to develop a business plan for our Master of Business Administration (MBA) program. She is a real team player and always does great work!
Jill's general business knowledge and marketing expertise is a great asset in the business development process.
- Loren F.
Chief Executive Officer (CEO)
The Executive Director and I invited Jill Roig to assume the role of Marketing Board Member, based on her strong background, experience and skills. The organization very much needed her level of expertise!
Jill has been a valuable board member, helping the organization to assess objectives, offer thoughtful feedback and reach its goals.
Jill proved to be creative and skilled in developing approaches that fit the challenging needs of the group. The marketing materials she crafted have been especially beneficial for organizational awareness and fundraising.
Jill is a pleasure to work with and a well-respected member of the board.
- Harriet R.
"Working with Jill, I found her to be a hard and dedicated worker.
I watched Jill learn and develop in her role exponentially and highly recommend her." Jill is clearly a good listener. She and her team are good with meeting tight deadlines and making sure projects go smoothly.
- Brooks R.
Content Team Leader and Strategist
Scottsdale Quarter, 15169 North Scottsdale Road, 2nd Floor, Scottsdale, Arizona, 85254
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