Fractional Marketing 101

Benefits of a fractional marketing team:

1. Access to specialized expertise: Fractional marketing teams are made up of a group of domain-level marketing specialists. This allows businesses to access the expertise of a broad range of resources and tap into the right talent for the project.

2. Flexibility: Fractional marketing teams can be scaled up or down as needed, providing businesses with the flexibility to adapt to changing market conditions and new opportunities.

3. Objectivity: An external fractional marketing team can bring an objective perspective to a business's marketing strategy, as they are not as emotionally invested in the business as internal employees may be.

4. Focus: A fractional marketing team can allow a business to focus on its core competencies while leaving the marketing tasks to the experts.

5. Cost-effective: Hiring a traditional, full-time marketing team is expensive and time-consuming.  A fractional marketing team allows organizations to access the talent they need when they need it. Businesses save money by getting a "slice of the pie" - the resources they need, when they need it. 

6. Results: A fractional marketing team is results-driven and provides an infusion of energy and expertise to achieve objectives. 

Today's most disruptive brands are using fractional marketing to meet the changing needs of their customers and building their business for long-term success.